technologies that are mere extensions of hands 
and feet and teeth and bodily heat-controls—all 
such extensions of our bodies, including cities—will 
be translated into information systems.” (1964, 
p.57)

McLuhan has returned because we are once again 
experiencing the consequences of the introduction 
of new media. He believed that the clarity of his 
insight into the Gutenberg Galaxy was only 
possible once print was in eclipse, superseded by a 
rival electric environment. From a new historical 
horizon, the dynamics of transformation once 
again become visible to the discerning intellect.